This product exceeded my expectations with regards to ease of application and how well it stayed on. There is a bit of a learning curve when applying to get the intensity of the color right but it is not hard. Once on, it stays on quite well. I would notice that, if I wiped around my mouth with a napkin after eating, I could see a little bit come off on the napkin, but not much. It was, actually, much less than I would expect with as hard as I would wipe my face. If one does a simple stroke of the beard, virtually none comes off, so that is good.
I was also complimented by two people on how natural it looked. In sum, as mentioned before, this product exceeded my expectations and I plan to buy it moving forward.
