I ordered a 3 pack back in the summer (2016) and use it everyday (Dark Brown) I am a brownish blond sort of natural color or very light brown, whatever, but this product works great, no harsh anything, just need to adjust as to how much to use to keep it natural-looking. May wear off a bit during certain activities, like workout, sex, LOL. but a quick touch-up is cool. Will keep ordering this product, soon as I am out, it also lasts a long time!