Love it! I initially purchased one just to try, but can now say with a certainty that this will be my go to product for as long as I have hair to put it on! (Unless they can somehow figure out how to make a hair follicle produce colour again lol). After trying Just For Men, this is a far superior product in terms of results. And no mess, or risk of blindness if it gets in your eye (yikes!) ~ Simon S. ~